What's in a name? In the case of a domain name, quite a lot. It can potentially have a big impact on your success. The problem is that most of the good ones are already taken, and I'm sure you've discovered that if you were hoping to find a name like Sex.com, BigBoobs.com or FreePorn.com.

Why would a domain name like Sex.com be better than BigAlsAwesomeTitParade.com? First of all, it's short, which makes it easy to remember, but there are other very important differences. With a name like Sex.com you get lots of free type-in traffic. Several years ago it was even more valuable because at that time if someone simply typed the word 'sex' into their browser's address bar -- whether they included the www or the .com or not -- they ended up at Sex.com. That has changed and now when you type 'sex' into the address bar in Firefox, you end up at http://www.sxetc.org/ because it's a non porn site for teens. If you type 'sex' in your Internet Explorer address bar you end up at the search results page of MSN just as it appears you do for any word or phrase that does not include the .com. However, when I typed the words 'big boobs' in the Firefox address bar I ended up at http://www.lanasbigboobs.com/main.php. I imagine that at some point Firefox will fix that though as soon as MSN, Yahoo or Google make them a lucrative offer.

The type-in traffic a website does receive from surfers that type in something like Sex.com out of curiosity can be quite substantial, just as it is for any website owner that is lucky enough to have gotten one of these golden domain names. Mainstream sites would see the same benefits. Can you imagine how much type-in traffic sites like Books.com, Cars.com, and RealEstate.com get? My point is illustrated by the amazing amounts that are being paid to purchase domains such as these. Business.com was recently sold for $8 million. According to Great Domains, they've received a bid of $10 million for the domain name, America.com.

Another very important aspect to consider when choosing a good domain name is SEO (search engine optimization). Search engines place a heavy emphasis on the keywords that appear in a site's domain name. Each search engine uses different algorithms and places a different value on where keywords appear, but they all weight the keywords in the domain name heavily. Another important thing to be aware of is something called 'keyword density'. If the words 'shaved pussies' appear 10 times on a page with 300 words, the density is going to be much higher than if the page has 1500 words. I'm not going to go any deeper into this today because I'll go into greater detail in my upcoming SEO blog entry, but you probably get the basic idea. If the words 'shaved pussies' appear in the title of your site, in the body text and in the domain name, you will have a much better shot at receiving good placement when a surfer searches for 'shaved pussies' on a search engine. So, if the focus of your website is 'shaved pussies' it is obviously going to be important to pick a domain name that contains those keywords.

Some of you may have heard that hyphenated domain names, like teens-with-tiny-tits.com work better on the SEs, but in my experience that is not true. To test my assertion, simply try your favorite searches on Google and notice the highlighted words in the domain names of the sites that come up. Using my example, 'teens with tiny tits', no hyphenated domains appear on the first page.

Whatever you do, DO NOT register a hyphenated domain name because you can't get the non-hyphenated version. The same goes for registering a .net, .org, .biz, etc. If TeensWithTinyTits.com is not available, look for another name, because if you register Teens-With-Tiny-Tits.com or TeensWithTinyTits.biz, I guarantee you that you will send most of any type-in traffic you'll get to the guy that owns the non-hyphenated domain.

Just exactly how does one go about finding a good domain nowadays? Well, you can plop down in your chair, open Domain Direct, or whatever registrar you like to use and start typing in names as you come up with them, but I don't recommend it unless you really don't have anything better to do. Considering the fact that every short, keyword dense domain name has already been registered, the logical thing to do is to look for expired domains. Some webmasters even get on waiting lists and hope that someday the owner will forget to reregister or for some reason will just not renew. I like to use a website called Deleted Domains, which allows me to search for domain names by using keywords and narrowing my searches by allowing me to select more than one keyword, the number of letters, etc.