Everyone that surfs for porn buys mainstream products too and although lots of them are proficient at finding plenty of porn for free and may never actually use their credit card to pay for it, that doesn't mean they don't shop on the Internet, so why not take advantage of that fact?

Many of us use age warning disclaimers on our index pages and most of us have both an 'enter' and an 'exit' link, but how many of you link that 'exit' link to Yahoo or Google? Of course, I can't tell you how many times I've seen webmasters linking their 'exit' page to Disney and let's just say, that linking to Yahoo might be a waste of potentially profitable traffic, but linking to Disney is just plain dumb, unless you really like lawyers. Now, I'm not suggesting that you might be losing thousands of dollars a year in possible income by not linking your 'exit' links to a revenue producing website of some kind, but if your site gets a decent amount of search engine traffic, there are definitely surfers that didn't intend to land on a porn site that will click your exit link, especially newbie surfers who aren't familiar with using the back button. So, don't just give that traffic to Yahoo for free, exit them to a mainstream site that you're an affiliate of.

Consider for a moment the fact that the vast majority of surfers to our hubs and TGPs are looking for free porn and probably won't pay to join a paysite to see what they know they can find plenty of for free. Does that mean that they don't have a credit card or arent' willing to use it to buy something on the Internet? Of course not. It simply means that with the huge amount of free porn available, the majority of them will get off on the free content and we won't make money from them, it doesn't mean that someone else won't make money from them on a non-porn website of some kind.

What kinds of things do most of us promote to our surfers besides paysites? Most of us promote things like adult toys and dvds, penis enlargement pills, evidence removers, adult personals, and casinos. Why? They seem like logical choices because they too are 'adult' related and most of them don't have rules against linking to them from adult websites. I think a lot of us assume that because a surfer is on our site looking for porn, that they're only going to be interested in adult related things, but that's not true, anymore than it's true that someone that goes to a grocery store will only buy groceries. Grocery stores make a huge amount of money on 'impluse' items and products that none of us would consider groceries, like magazines, batteries, cigarettes, children's toys and school supplies, engine oil and the list goes on. The same is true on your adult sites. If a surfer lands on your site looking for porn and sees an ad for chocolates or jewelry and it's close to Valentine's Day, or his anniversay or his girlfriend's birthday is coming up and he hasn't gotten them a gift yet, BAM, you just made a sale to a guy that came to your site with his dick in his hand and probably would have left you with nothing but a higher bandwidth bill.

Okay, hopefully you've got the basic idea, but now many of you are thinking that this sounds good, but you've heard that mainstream sites won't accept traffic from adult sites and will actually dump you if they catch you doing it. You're absolutely right. That is true of most mainstream affliate programs, but not all and I have a solution that will make it possible for you to use any mainstream program. Don't link directly to the mainstream site.

The easiest way to link to a mainstream site is by using an intermediate page. Register a domain name with a mainstream sounding name and create pages on that site that link to the mainstream sites and then link from your adult sites to those intermediate pages. Let's say you want to put an ad for cigars on your adult site, but the sponsor site won't allow you to link directly to them from your adult site. Build your own cigar page on your mainstream domain and use the sponsor provided banners and graphics. If they provide ads for individual products, use those too and link them directly to that product. If any of you are an affiliate of Amazon.com or PECash, you'll know exaclty what I'm talking about because they provide ways to link directly to individual products.

You'll want to be careful and don't use the sponsors actual graphics or ads on your adult site, because that may still break their TOS, even though you won't be linking directly to them. Some of them just won't allow their name to be associated with adult sites. Use stock photos of cigars and build your own banners and ads or use text links on your adult site to link to your mainstream page and then use the sponsor's graphics on that page.

Please note, that cigars is just an example. You'll know better than I what types of products and services will work better on your site. Visit Commission Junction at http://www.cj.com for a huge list of affiliate programs you can join and I'm sure you'll find plenty of mainstream products and services to promote on your adult sites and immediately increase your conversion rates. Remember, your adult site is just the bait. Once you've attracted the surfer, make sure you exhaust every possible option to sell him something before you let him leave the cage.