If you own or are contemplating starting an adult website, chances are good that at some point you're going to need to acquire content. If it's a pay site, you'll need content for the members area as well as the tour, and if you're promoting a sponsor's website you'll need content to build TGP galleries, freesites, etc. There are several ways to acquire the content including shooting it yourself, paying someone to shoot it for you, buying it from a content provider, or getting it for free from the sponsor you are promoting.

I doubt if I've made any dazzling revelations so far, but I think the point where many webmasters run into a problem is when they need to decide what type of content will work best for them, so today I want to focus on those of you that build galleries, freesites and other small websites designed to promote a sponsor's pay site.

The free content that is provided by sponsors has it's uses, but for the most part, is not going to work well for freesites and galleries because potentially thousands of webmasters will be using the same content and a TGP or link list owner is not going to accept your galleries or freesites -- in many cases -- because of that fact. Of course, if you're promoting a sponsor that has exclusive content, you probably don't have a lot of choice, but if it's a typical niche site, you do.

If you buy content to build your galleries and freesites with there is still a chance that other webmasters will be using the same content, but unless it's extremely old content, there will be a much better chance that you will at least be the only one submitting a site with that content this month.

Some of you might now be wondering why I would recommend buying content when in all likelihood that content won't actually appear in the members area of the pay site that you're promoting, and that would be a valid concern if like I said before, you were promoting a site that featured 100% exclusive content, or if the sponsor did not permit the use of content they did not provide. However, the majority of the time it will simply come down to making sure to use content that is appropriate for the site that you're promoting. For example, if you're promoting a MILF site, you'll want to be sure the content you purchase features a woman in her 30s or early 40s, or if it's a hirsute site, you'll need to be sure the models don't have neatly trimmed pubic areas.

I've heard some webmasters argue that they feel like it's false advertising to use content to promote a pay site that may not actually appear in the members area and that the surfer will be pissed when he can't find that particular model. In some cases it's possible that could happen -- especially if it's a single model site -- but here's how I look at it. If you're shopping for a car, you'll probably have decided what model you want from commercials you've seen on TV or in magazine ads. So, let's say you see a car in an ad and you say to yourself, "Damn, that's the car I want." You hop in your old car and haul ass down to your local dealer and wallet in hand, run up to the first salesman you see and tell him you saw the exact car you want in a TV commercial and want to buy it. Is that how most of us do it? I don't think so. The more likely scenario is that once you decide what kind of car you want you head down to your local dealer and look for one that has the options you want, is hopefully the color you want and is the price you want. If you can come close on most of those, you'll probably buy the car. It's probably not exactly like the one you had in mind when you left the house, but you're still happy with it when you pull out of the dealer's lot.

Using my car buying analogy, I'd say that the average surfer is not going to fall in love with the exact big breasted hottie you featured in your gallery, but likes girls with big boobs in general and is excited enough by the girl in your gallery to pull out his credit card and join the site that you're promoting. When he gets to the members area and can't find the exact girl from your gallery, chances are good that he'll have no problem falling in love with another babe with big tits.