Donald Trump is not a Carpenter
I often hear it said that in order to have a successful adult web site, the owner must know HTML and be able to work on their own sites. Although I do agree that it is a good idea to have some basic knowledge, especially for those with a limited budget, I don't agree that it's a requirement.In my opinion, the number one thing to know in order to run a successful adult web site is marketing. Designing and maintaining a web site is the easy part. Getting paying customers to the door is the hard part.
I think a good analogy to illustrate my point is a real estate salesman. I assure you that the vast majority don't have a clue how to build a house. Their job is to sell them. They need to know the market, have salesmanship abilities, and work their asses off to find prospects, just like we do.
I'm not suggesting that someone can make a lot of money in this business with a TGP or blog without doing any of the work themselves, but you can certainly pay someone to build one for you and then maintain it yourself and do so without knowing the first thing about HTML. The same is true of a pay site where you can use a CMS (content management system) to maintain the members area and the work is all done for you by the software. You simply need to be able to upload the content to your server and input some information in the control panel.
I'm not trying to talk anyone out of learning HTML and doing all of the work themselves if they want to, but if you're the type of person that is better at selling than manufacturing, you can hire out the grunt work and concentrate on what you do best and still make a lot of money with an adult web site. You won't be able to call yourself a webmaster, but Donald Trump doesn't call himself a carpenter either.
posted by
Hammer
at
1:04 PM
3 Comments:
I'm impressed with your example of the real estate salesman. That was a great illustration. In the small amount of time that I've attempted to actually get a website going. If it's one thing I'm for sure learning, is that the internet is just one giant marketing system. It doesn't really matter what the fuck your webpage might look like. I just wish I would have known that earlier. My original theory when first starting a web page was the "Build it and they will come" theory. Haha, ya, ok. I'm still working on waking up in this internet world.
Nice writting Dude.
Thanks
Awesome post and I completely agree. You have to be completely well rounded to have a really successful site and I don't necessarily mean as an individual. I think every aspect of a web sales tool has to be made by someone with experience. The actual building of a site is important, and hey if the smart marketer happens to be a web developer too, I think that will call for max flexibility, if not however, you should be able to hire someone and work side by side with that techy to get what you want while you market away.
If a site is YOUR project, you have to lead the way, therefor you have to watch, understand and control the entire process, either by yourself or by hiring competants under you that can keep you in the "know". Communication is key if you're not working alone.
Great post and great issue :)
In his book,
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It"
, Michael Gerber discusses at length the distinction between the 'entrepreneur', the 'manager', and the 'technician'. Each new venture needs all 3 entities (even if fused inside only 1 person) to be successful. It is, in fact, 'b/c' most new small businesses are started by 'technicians' (i.e. this is analogous to the 'carpenter/webmaster/developer'you describe), that they fail or never flourish. The 'entrepreneur' who possesses the vision, creativity, marketing savvy, sales and growth focus is the entity that drives the success and innovation of the business. The 'manager' makes sure everything, operationally speaking', functions well according to standards and rule sets, so the customer experience is consistently delivered in an optimal and reproducible way. The 'technician' is the one who does the 'building' facet of the project (i.e. the carpenter/webmaster). They're 3 completely different personality types, possessing divergent worldviews. All 3 need to come together.
I agree with you totally. Well stated, Hammer.
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